I’m a PR professional by training, an entrepreneur at heart.

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My career is grounded in agency-based communications, guided by deep curiosity and a strong entrepreneurial spirit.

I launched FSK Roundtable in 2020 as a scalable and fractional PR brand to help small and mid-sized businesses recover from market uncertainties and shifts.

As Founder and Chief Strategist of FSK Communications, I’ve helped businesses of all sizes use the power of their brand DNA to solve marketing challenges.

  • Produced a 12:1 ROI of new business revenue to PR/marketing dollars for a company that develops patient support programs for pharma

  • Led messaging architecture for #1 sunscreen to defend against growing skepticism around environmental and human safety

  • Created a PR strategy and program for a specialty footwear manufacturer that led to 20% growth

It all starts with a clear and compelling narrative that’s integrated into a larger marketing communications plan.

Category Experience

  • Health & wellness

  • Mass & prestige skincare

  • Sunscreen science and skin cancer prevention

  • Lifestyle

  • Aesthetic dermatology

  • FDA-regulated products and devices

  • Behavior change science

  • Food & beverage