Public Relations is about defining your brand and making connections with your audiences.
It’s the first step in a larger marketing plan process.
In a digital-first world that’s fueled by social platforms and digestible data, the discipline of Public Relations can sound old-school. It’s not.
PR is a proven communications tool that is a powerful driver of business success. PR is about storytelling and strategy. It’s about knowing how to talk about your company, and how to engage with existing and potential customers.
A strategic PR program is a blueprint for generating greater visibility, pivoting your services, or rebounding from unexpected downturns.
FSK Roundtable is committed to empowering business leaders and teams to activate PR for targeted and measurable growth.
Small and mid-sized business leaders can’t be expected to know how to create a brand story, or how to write a press release.
I create the PR foundation so they can stay focused on their business.
I started FSK Roundtable to provide cost-efficient PR counseling for small and mid-sized businesses that want to tap into the value of PR, but don’t have the skill set to create a plan, or the budget to hire a PR firm. It’s designed for those who want a more collaborative process that lets them take on some of the hands-on work.
Clients choose from three curated sets of proven tools to build a compelling brand narrative and strategic PR plan. Each Solution starts with a workshop to define your story.
Roundtable offerings are based on decades of activating global, regional and local PR plans for Fortune 100 companies, entrepreneurial start-ups and individual practitioners.
My goal is to make PR accessible to companies of all sizes, especially those needing to pivot or rebound.
Whether you’re seeking to launch a new service, expand your outreach, or refresh your image, PR is the thread that holds all other parts of your marketing plan together and on track.
FSK Roundtable can help you leverage PR to achieve your business goals.
The first step is easy. Contact me for a Free PR Assessment. This 10-point checklist reveals the strengths and opportunities within your current PR efforts, including:
Evaluation of your brand story and messaging
Audit of (past) earned and sponsored media coverage
Digital marketing check-up of your website and social media platforms
Based on the results, I’ll recommend the FSK Roundtable PR Solution that’s the best fit:
Focus: a 90-day plan that includes a Branding Workshop and basic PR building blocks to set you on a path to success
Scale-Up: a 6-month plan that goes beyond the basics with additional tools and techniques to escalate your PR efforts
Keep Thriving: the ultimate Solution that provides a steady stream of resources, check-ins, and more
There’s no commitment after the PR Assessment. If you are interested, we can start right away to leverage the power of PR.
